When you get home at the end of the day do your brows look the same as when you left? We’ve tried too many brow gels and waxes where after pulling a hoody on our brows are left looking like they don’t know up from down. 

That’s why we created Soapie’s 24-Hour Brow Wax. Designed for unbeatable, long-lasting hold, it locks your brows in place from morning to night. Whether you’re going for a bold, fluffy look or a neat, natural shape, this wax keeps your brows exactly how you styled them.

Using our Brow Wax is simple: lightly dampen your brow brush with water or setting spray, then glide it across the surface of the wax to pick up product. Brush through your brows, shaping them exactly how you want. Allow it to dry, and enjoy an all-day hold that lasts.

At Soapie, we're proud to celebrate who we are and what we stand for. As a female-founded beauty brand from New Zealand, inclusivity and representation are at the heart of everything we do. We believe beauty should reflect the diversity of the people who inspire it.

Guided by a love for the vibrant art movements of the 50s through to the 90s, we blend timeless creativity with modern values. We’re passionate about collaborating with like-minded visionaries to continue shaping a world where everyone feels seen, celebrated, and beautiful.

Read more on our About Us page.

We ship worldwide! You can find pricing and delivery estimates on our Shipping Page.

Due to hygiene reasons we unfortunately cannot accept returns or exchanges due to change of mind.

If your order is incorrect or faulty please email us with your order number and details of the issue and we'll try to fix it as soon as possible!