Empowering Brows, Defining Confidence
Soapie's Story
Soapie started with a simple problem: finding a brow product that actually worked. After trying countless gels and waxes that barely held for five minutes, I knew there had to be a better solution. On top of that, many popular products offered only tiny amounts for steep prices, sometimes as little as 3 grams.
I began experimenting with my own formulas which resulted in people complimenting my brows and asking if they had been laminated. That’s when I saw an opportunity to create a product that not only delivered a long-lasting hold but also remained accessible and affordable.
Empowerment & Inclusivity
At Soapie, we believe beauty is for everyone. Founded by women and driven by a mission to celebrate diversity, we’re here to empower individuals to express themselves authentically. Inclusivity and representation are at the heart of what we do because beauty isn’t a one-size-fits-all, it’s a reflection of the people who wear it. We’re proud to create high-quality, effective beauty products that look just as good on your bathroom counter as they do on your face.
Soapie Gets Social
Connect with us @soapienz
