Perfect brows,
all day long.

Our 24 Hour Brow Wax provides a long lasting hold for any look,
from bold and fluffy to neat and natural.

Shop the collection

Long-Lasting Hold for
Flawless Brows

24 Hour Hold

Universal Colour

No Residue

Female Owned

Cruelty Free
& Vegan

Meet the Lineup

The best product! My brows were the only thing looking good after sweating everything else off in the Bali heat. They also stayed put when I (accidentally) fell asleep in my makeup. Soooooo good 🙌🏽

Shanne

Soapie brow wax is amazing! I have really big and thick eyebrows and it’s the only product I’ve found that truly holds my brows in place all day long. I even sometimes sleep with it on and my brows will still be perfect the next morning!! 10/10 would definitely recommend 🥰

Jodie

FAQs

Why do I need this?

When you get home at the end of the day do your brows look the same as when you left?

We’ve tried too many brow gels and waxes where after pulling a hoody on our brows are left looking like they don’t know up from down.

That’s why we created Soapie’s 24 Hour Brow Wax. Designed for unbeatable, long-lasting hold, it locks your brows in place from morning to night. Whether you’re going for a bold, fluffy look or a neat, natural shape, this wax keeps your brows exactly how you styled them.

How do I use Soapie?

Using our Brow Wax is simple: lightly dampen your brow brush with water or setting spray, then glide it across the surface of the wax to pick up product. Brush through your brows, shaping them exactly how you want. Allow it to dry, and enjoy an all-day hold that lasts.

What does Soapie stand for?

At Soapie, we're proud to celebrate who we are and what we stand for. As a female-founded beauty brand from New Zealand, inclusivity and representation are at the heart of everything we do. We believe beauty should reflect the diversity of the people who inspire it.

Guided by a love for the vibrant art movements of the 50s through to the 90s, we blend timeless creativity with modern values. We’re passionate about collaborating with like-minded visionaries to continue shaping a world where everyone feels seen, celebrated, and beautiful.

Read more on our About Us page.

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